A new financial instrumentis forming. Be the platform.

A prediction market is a live order book where participants buy and sell positions on the outcome of real-world events — using the same binary contract mechanics as financial derivatives. Unlike sports betting, where the house sets odds and takes the other side, a prediction market is peer-to-peer: prices are set by supply and demand in real time. The platform operator earns a fee on each trade, not on who wins. This distinction matters legally, commercially, and reputationally: operators are not the counterparty, and the model is structurally closer to an exchange than a bookmaker.

Kalshi is a US-regulated exchange (CFTC-licensed) focused on event contracts — "Will the Fed cut rates?", "Will there be a recession?" — and announced a $1 billion round at a $22 billion valuation in May 2026. Polymarket is a decentralized prediction market running on Polygon; Similarweb estimated 40.2 million visits over its latest three-month period. Bloomberg reported a $1 billion Polymarket funding round at a $21 billion post-money valuation in August 2026. Kalshi, Polymarket, and Polymarket US recorded $45.33 billion in combined trading volume in August 2026, according to The Block. Both are closed platforms: you can trade on them, but you cannot build branded products on top of them or capture their fee revenue. Kuest provides the same infrastructure in an open, white-label model.

Several signals are converging: Kalshi announced a $1 billion round at a $22 billion valuation, while Bloomberg reported a $1 billion Polymarket round at a $21 billion post-money valuation. B3, Brazil's main stock exchange, now offers event contracts on the dollar, Ibovespa, Bitcoin, IPCA, and GDP. Kalshi signed its first international institutional deal — with XP International, one of Brazil's largest brokerages with 4.7 million clients and R$1.8 trillion under management — specifically to expand outside the US. CME Group and Bloomberg now publish prediction market data as institutional reference. The regulatory direction in the US, Brazil, and EU is moving toward formal recognition of event contracts, while many local markets still lack a branded infrastructure layer.

Beyond Kalshi and Polymarket themselves: B3 now offers event contracts on the dollar, Ibovespa, Bitcoin, IPCA, and GDP. Bloomberg integrates Kalshi market data into terminal products. Brokerages in Germany, India, and Israel — Polymarket's top non-US markets — remain opportunities for local branded platforms. Financial media companies with large audiences (Reuters, FT, regional equivalents) are evaluating prediction market embeds as interactive revenue products. Sports analytics and media companies are early movers in fan-facing prediction products. The pattern is consistent: demand exists in every major market, while many institutions still lack a local branded infrastructure layer.

Yes. You can create proprietary markets on any question — rate decisions, earnings outcomes, macro indicators, political events, or themes exclusive to your institution's positioning. Mirrored markets from Polymarket are available from day one for immediate liquidity depth. Custom markets draw from your client base, with optional cross-market liquidity sharing across the Kuest operator network.

You set your own trading fee rate — typically 0.5% to 3% per trade. Every transaction on your platform routes that fee directly to your institution. Kuest retains a small protocol fee on top. You control the rate and can configure it by market category or event type. Enterprise plans start at $100K and include scoped infrastructure agreements with custom SLAs.

Your team provides brand assets (logo, colors, domain), defines the initial event scope, and reviews the fee structure. Kuest handles contract deployment, infrastructure configuration, liquidity bootstrapping, and frontend deployment. No internal blockchain engineers required. No cloud infrastructure to manage. Ongoing operations — gas costs, settlement, scalability, monitoring — are fully managed on our side.

Smart contracts are derived from Polymarket's CLOB architecture — the stack that has processed billions in verified volume — audited by OpenZeppelin, the institutional standard for on-chain infrastructure. Settlement uses UMA-based resolution rails for transparent, verifiable outcomes. The codebase is open source under the Kuest MIT+Commons license for full auditability. Custom compliance configurations and enterprise infrastructure agreements are available — contact us to discuss your regulatory environment.