A new financial instrumentis forming. Be the platform.

A prediction market is a live order book where participants buy and sell positions on the outcome of real-world events — using the same binary contract mechanics as financial derivatives. Unlike sports betting, where the house sets odds and takes the other side, a prediction market is peer-to-peer: prices are set by supply and demand in real time. The platform operator earns a fee on each trade, not on who wins. This distinction matters legally, commercially, and reputationally: operators are not the counterparty, and the model is structurally closer to an exchange than a bookmaker.

Kalshi is a US-regulated exchange (CFTC-licensed) focused on event contracts — "Will the Fed cut rates?", "Will there be a recession?" — valued at over $2 billion and growing 200x in annual trading volume. Polymarket is a decentralized prediction market running on Polygon, drawing over 32 million monthly visits globally, used by traders, journalists, and policymakers as a real-time probability layer. Together they generated $18.3 billion in combined trading volume in a single quarter (Q1 2026). Both are closed platforms: you can trade on them, but you cannot build branded products on top of them or capture their fee revenue. Kuest provides the same infrastructure in an open, white-label model.

Several signals are converging: Kalshi and Polymarket are in active fundraising rounds at $20 billion valuations each. B3, Brazil's main stock exchange, launched its first prediction market products in early 2026 under CVM supervision. Kalshi signed its first international institutional deal — with XP International, one of Brazil's largest brokerages with 4.7 million clients and R$1.8 trillion under management — specifically to expand outside the US. CME Group and Bloomberg now publish prediction market data as institutional reference. The regulatory direction in the US, Brazil, and EU is moving toward formal recognition of event contracts. The institutional infrastructure question is being decided right now, and most local markets still have no operator.

Beyond Kalshi and Polymarket themselves: B3 launched binary option contracts on the dollar, Ibovespa, and Bitcoin. Bloomberg integrates Kalshi market data into terminal products. Brokerages in Germany, India, and Israel — Polymarket's top non-US markets — have no local branded platform yet. Financial media companies with large audiences (Reuters, FT, regional equivalents) are evaluating prediction market embeds as interactive revenue products. Sports analytics and media companies are early movers in fan-facing prediction products. The pattern is consistent: the demand exists in every major market, but no local operator has built the infrastructure.

Yes. You can create proprietary markets on any question — rate decisions, earnings outcomes, macro indicators, political events, or themes exclusive to your institution's positioning. Mirrored markets from Polymarket are available from day one for immediate liquidity depth. Custom markets draw from your client base, with optional cross-market liquidity sharing across the Kuest operator network.

You set your own trading fee rate — typically 0.5% to 3% per trade. Every transaction on your platform routes that fee directly to your institution. Kuest retains a small protocol fee on top. No revenue share, no minimums, no lock-in period. You control the rate and can configure it by market category or event type. Enterprise agreements with custom SLAs are available.

Your team provides brand assets (logo, colors, domain), defines the initial event scope, and reviews the fee structure. Kuest handles contract deployment, infrastructure configuration, liquidity bootstrapping, and frontend deployment. No internal blockchain engineers required. No cloud infrastructure to manage. Ongoing operations — gas costs, settlement, scalability, monitoring — are fully managed on our side.

Smart contracts are derived from Polymarket's CLOB architecture — the stack that has processed billions in verified volume — audited by OpenZeppelin, the institutional standard for on-chain infrastructure. Settlement uses UMA-based resolution rails for transparent, verifiable outcomes. The codebase is open source under the Kuest MIT+Commons license for full auditability. Custom compliance configurations and enterprise infrastructure agreements are available — contact us to discuss your regulatory environment.